Modern Notoriety · Blackpool, Lancashire

Blackpool and the Saucy Postcard

Blackpool made seaside innuendo a mass-market art—and Donald McGill's wildly popular postcards eventually put their seventy-nine-year-old artist in court under Victorian obscenity law.

StatusDocumented history
Date1890s–1950s
The peopleDonald McGill
The siteThe Golden Mile, Blackpool seafront
Coordinates53.80930, -3.05530 (confidence 3/5)

The story

Blackpool's railways, wakes weeks and Golden Mile made it the great working-class seaside resort. Its presiding comic form was the saucy postcard, and its best-known artist was Donald McGill, credited with thousands of designs and an enormous print circulation. In July 1954, aged seventy-nine, McGill pleaded guilty at Lincoln under the Obscene Publications Act 1857 and was fined. The episode joins Blackpool's popular humour to Holywell Street's obscenity-law story: inexpensive, visible pleasure drew attention that private and expensive forms often escaped.

More stories at this spot

Mild, medium or strong

Donald McGill classified his designs as mild, medium or strong. The strong cards sold best, but he received a flat fee rather than royalties; millions of copies enriched publishers while he died leaving a modest estate.

Sources

Nearby on the map

Spotted an error, or hold a better source? Write to marquis@marquisdemayfair.com — corrections are made, never defended. Our methodology.