Modern Notoriety · Blackpool, Lancashire

Blackpool and the Saucy Postcard

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Blackpool made seaside innuendo a mass-market art—and Donald McGill's wildly popular postcards eventually put their seventy-nine-year-old artist in court under Victorian obscenity law.

StatusDocumented history
Date1890s–1950s
The peopleDonald McGill
The siteThe Golden Mile, Blackpool seafront
Coordinates53.80930, -3.05530 (confidence 3/5)
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The story

Blackpool's railways, wakes weeks and Golden Mile made it the great working-class seaside resort. Its presiding comic form was the saucy postcard, and its best-known artist was Donald McGill, credited with thousands of designs and an enormous print circulation. In July 1954, aged seventy-nine, McGill pleaded guilty at Lincoln under the Obscene Publications Act 1857 and was fined. The episode joins Blackpool's popular humour to Holywell Street's obscenity-law story: inexpensive, visible pleasure drew attention that private and expensive forms often escaped.

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Mild, medium or strong

Donald McGill classified his designs as mild, medium or strong. The strong cards sold best, but he received a flat fee rather than royalties; millions of copies enriched publishers while he died leaving a modest estate.

Visiting today

Blackpool is a seaside town on the Fylde peninsula of Lancashire's Irish Sea coast. The Golden Mile is the stretch of promenade between North Pier and South Pier, and Blackpool Tower opened in 1894.

Council
Blackpool
Ward
Bloomfield
County
Lancashire
Region
North West
Nation
England
Constituency
Blackpool South
OS grid reference
SD 306 352
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Landmarks nearby

  • Central Pier · 0.3 km — One of three piers; built 1868
  • Blackpool Tower · 0.7 km — 518 ft tower, opened 1894
  • North Pier · 1.1 km — Oldest and longest of the three piers

Directions in Google Maps →

Sources

Nearby on the map

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